Would you be interested to learn a couple of very cool and clever AdWords ad writing strategies? Then keep on reading this article to discover our winning strategies for kicking out excellent PPC ad copy that gets the job done. We’re confident you have used a search engine, but basically people type in the keywords
Would you be interested to learn a couple of very cool and clever AdWords ad writing strategies? Then keep on reading this article to discover our winning strategies for kicking out excellent PPC ad copy that gets the job done.
We’re confident you have used a search engine, but basically people type in the keywords they think will bring them the results they’re looking for. Now, as an AdWords advertiser, you need to realize the value of using your keywords in your copy. You need the very highest quality scores for AdWords, and that is why you need to do that. You want to get all the advantage you can, and using your keywords like that will help you just a little bit more. So, the ads are small as you know; so that kind of limits the options to headline and ad body. No matter how creative you get with your ad, if you’re not getting conversions, then your efforts are not paying off. Make no mistake about it, you don’t have to be a super creative writer, you just need to do the basics very well. Just don’t go there with the creative writing stuff, you’ll get your butt handed to you by your competitors. The most important part of your ad is your headline because it’s the ad for the ad. Get it? Many PPC advertisers use keywords in their headlines, and you can too; but nothing wrong with testing a really killer headline without the keyword in it. You may find that the keyword should be in it, but you won’t know until you test it. Sometimes people get locked onto what they’re searching for, and that is why it can help to see the bolded keyword in a headline. This could be the product’s name, the niche market or anything that actually describes the product. Also, the keywords will help you with ensuring your ads have a higher amount of relevancy, so that is something to always remember. If your quality score is high, and your ads get a good CTR, then you’ll be looking pretty good, overall. The second important AdWords ad writing tip that you should keep in mind is to try and make your ads stand out by bringing out the unique selling point of the product you’re promoting. Since the backend marketing is in place, then we will assume you have a firm grasp of your benefits. Don’t forget that you can always test your ads with all PPC platforms. Your ad needs to present one main benefit in a very compelling way so people read and instantly want to click through. Be careful and avoid any words in your ad that really do not need to be there. If possible, you can test with your benefit in the headline if it will fit.
One approach you can try, and it can work well, is to ask a compelling question in your ad. Don’t make them think too much, never, but rather ask a question that just drives the dagger all the way home. The effect you want to create is that they just have to know what the answer is. This really is not hard to do, just need to sit down and start thinking about questions. This was a pretty good primer for AdWords ads, but you should learn something more comprehensive if you’ve never done PPC advertising.
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