Want your online business to explode in popularity? There are hundreds, probably thousands, of sites on the web that claim to hold the secret to successful online marketing. But the key to your success isn’t a secret. It’s a combination of things you already know. The information has just been buried under a mountain of

Want your online business to explode in popularity? There are hundreds, probably thousands, of sites on the web that claim to hold the secret to successful online marketing. But the key to your success isn’t a secret. It’s a combination of things you already know. The information has just been buried under a mountain of trivia. Here’s what you really need to know.

Build a Network

This is nothing new. Success in business has always relied on relationships. Stop thinking about social networks as though they are an alien technology, and start thinking about them like a small town. News travels fast, and who you know determines your success.
Make friends with influential people and you will go far. Social media doesn’t change this dynamic, it just makes it easier. It’s easier to identify who’s influential, easier to get in touch with them, easier to help them, and therefore easier to become their acquaintance.

Offer Excellent Products

Marketing only works when you have a great product. Even if you aren’t marketing something tangible, you must think of your website as a product. The only reason TV ads work is because they are placed in between shows that people want to view. I guarantee you that TV executives think of their shows as products, and that’s how you need to think of your website. Don’t botch the quality. Give it everything you’ve got.

Be Familiar with Your Audience

Big businesses spend millions on studies and focus groups to comprehend their audience. This is why it’s mind boggling that so many of them question the ROI of social media. There is no simpler way to get valuable information than to stay directly in touch with your potential customers and create a two-way communication with them. Again, this is not new advice. It was common knowledge before the advent of television. Communicate with your audience and you’ll know what kind of people they are. Then it will be simple to market to them.

Adapt or Die

Be an early adopter. When a new technological innovation emerges, figure out how it works and how people are going to use it. Take mobile phone websites for instance. If you aren’t implementing mobile phone websites right now, you are behind the curve. The smart phone is completely changing the way users interact with the Internet and the world. Developing a website that is constructed for use on a small, touchscreen device is something that you had better be looking into. Don’t merely use new technology, try to understand how it will impact people. Consider how the landscape is going to adjust. Don’t fight change. You won’t win. Embrace it and make it work for you.

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