Your company is expanding and you have limited resources to finding the suitable candidates for the job. The world wide web offers a very good opportunity for at no cost job postings, but more than merely listing your job advert on these at no cost posting sites, you may want to get more creative by
Your company is expanding and you have limited resources to finding the suitable candidates for the job. The world wide web offers a very good opportunity for at no cost job postings, but more than merely listing your job advert on these at no cost posting sites, you may want to get more creative by putting SEO essentials into the job advertisement as well. How do you do this?
SEO is search engine optimisation. It is a method of playing games with the algos of search engines such as Yahoo and Google. This means that if you know some tactics and apply them, you can land on the first page of Google and Yahoo in the midst of millions of other websites related to the search phrase.
The first thing to do to integrate SEO elements on your online job advert is to research for high traffic keywords and phrases, this means keyword phrases which a lot of people use into the search engines to come across what they are looking for. There are resources available to give you a good keyword list, including Google Keyword Tool and Market Samurai. Both are free for you to use. Once you know the search terms you can now use these key phrases into writing the meta data of your job advertisement. These are page titles, description, etc., which make the job advertisement straightforwardly crawlable based on the keyword used.
The meta data are information on a website or web page that is visible both to human readers and spiders. As such, it is vital to write the meta data in a convincing way. The meta description is that short paragraph which talks about your website or web page. Therefore it should be appealing. It is akin to your elevator pitch online.
A poor on-line job advertisement will have a meta title that looks like this: www.companyname.jobs.%7$!…. whereas a rewritten meta title will look something like this: www.companyname.com/nauticalengineerjobs. Job advert will have a superb chance to be located when possible candidates are looking up “nautical engineer jobs” on Google.
Writing an outstanding job advert means placing all necessary information about the job in a comprehensible and compelling way both for the human readers and the search engine spiders. And then subsequent to creating a great job advert, do advertise it on Social Media websites. For instance, Google+ is now working with Google Apps, so if you produced the job advert using any of the Google Apps it can get circulated in a Google+ circle. Try it!
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