As a selling tool, it is no doubt that the web can be considered the most effective and efficient option. A few of the people, particularly from the third world, may question the statement since PCs are generally pricey for the average household there. But we will notice that TV adverts nearly always have that
As a selling tool, it is no doubt that the web can be considered the most effective and efficient option. A few of the people, particularly from the third world, may question the statement since PCs are generally pricey for the average household there. But we will notice that TV adverts nearly always have that “www” address bar even in 3rd world nations. What does it obviously suggest? The Net IS EVERYWHERE!
The web isn’t new in the 3rd world. You can hear folks talk of Facebook, Tumblr, Twitter or web-based games in their familiar tte–tte sessions even in remote hamlets. Internet cafs make it simple for them to connect to friends and relatives in the capital or even those overseas. Most local fone corporations also offer ADSL ( Asymmetric Digital Subscriber Line ) or DSL ( Digital Subscriber Line ) services. For a few cents, a kid can have an hour or 2 of Internet time in a neighbourhood net caf. Those who can afford it regardless of whether it eats up a significant percentage of the family earnings take advantage of promotional packages offered by telephone and broadband ISPs for an easy PC unit connected to even the lowest-bandwidth web facility. School-age kids and their college-level brothers do not have to spend after school hours in the library labouring over textbooks to do their school assignments and projects. It is nevertheless , a cause for worry for many mothers and fathers when these same children learn how to play enormous multi-player online role playing games ( MMORPGs ). They then tend to focus more on the games and suffer lower marks.
We all know that third world countries have the highest population ratio to land area. Even with lower purchasing power per capita, the sheer number is a factor to reckon with. Marketing campaign efforts are clearly not wasted. Local firms see to it that their products and services are properly advertised. Small electronic products such as cellphones are a craze in the third world and drive sales from online transactions. Folk find ways to effect online payments when shopping on the web. They do not have to have credit cards. PayPal offers itself as a convenient solution.
The lower population proportion to land area of advanced nations isn’t an obstacle. It is compensated with their high purchasing power. A different promotional strategy is utilized in these states because market characteristics are definitely different from that of the third world.
In conclusion, selling approaches may vary for the 2 sorts of market but the end result is still the same. Whether from an advanced or 3rd world country, the hint of the money that comes into a business is still the same. It’s still sales and profits that count. And there will always be creativeness and development in marketing approaches and systems to serve that purpose off or on the web.
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