It is really easy for those not in the know to look at the professional and highly converting landing pages and not understand what all is at play. Not just that but it’s a terrible idea to limit yourself to simply emulating what is already out there. The real reason that copying isn’t all that
It is really easy for those not in the know to look at the professional and highly converting landing pages and not understand what all is at play. Not just that but it’s a terrible idea to limit yourself to simply emulating what is already out there. The real reason that copying isn’t all that effective has quite a lot to do with the fact that there are big differences between audiences and markets. Those specific landing page designers already understand what needs to be done, when, and for whom. Those things are very important and the only way for you to get the same results as the pros is to learn.
There is one thing that every Internet user values over everything else and that is their sense of trust and feeling secure. Billions of dollars have been spent on the Internet over the years and a huge amount of the revenue that has been lost has happened due to a lack of trust. Find a way to get the visitors to your landing page to trust you and there are a few ways to do that. When you have testimonials, put them up on your site and if you’ve got legitimate symbols of trust and icons and that is really great. If you’ve won any sort of real or legitimate awards, that can help you out as well. There’s a reason why so many landing pages make use of bullet points. Bullet points may be any small graphic used to create a list of sentences or brief paragraphs. One thing to keep in mind here is not to try to get to artistic with the actual bullet points, as larger images can clutter up your page. Readers will naturally have a certain resistance to being sold anything, and bullet points are a good place to address their objections and questions. The main thing to remember about bullet points is that they should convey some crucial information that you don’t want people to miss. This is a proven tool to make your landing page easier to read and to highlight the most important points.
Take a step back and choose a different approach for your sales copy here than what you use on the rest of your website. Normally, you’ll rely mostly on copy (or words) to get your marketing and information messages across. However, on the landing page you do not have the time or space for that. Landing pages are by nature supposed to be relatively short and abbreviated. It is important to make things mostly visual then. You can imply some messages and stories via images instead of relying solely on copy. Humans, by nature, are visually oriented and men are more visual creatures than women. Regardless of who is more visual, using good images and graphics can help to create an incredibly compelling message.
There is so much more to the landing page than people think there is and the new online marketer usually doesn’t understand or accept that. So then is it really a surprise when the newbie person’s landing page doesn’t perform optimally? When you don’t have a good grasp on the unique nature of how landing pages work and all that is involved in them, you’ll just be shooting into the dark.
The good news is that you can still be ridiculously successful as long as you learn everything you can and put in an aggressive testing program. Finally, don’t forget to design a logo!
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