Google uses its website positioning technology to decide which ads to exhibit onto your site, is undoubtedly specific pages from your site. By way of example, on a Webmaster site, content about Flash may very well be associated with an advert for eBay products products, while a page about Web hosting service might show an

Google uses its website positioning technology to decide which ads to exhibit onto your site, is undoubtedly specific pages from your site. By way of example, on a Webmaster site, content about Flash may very well be associated with an advert for eBay products products, while a page about Web hosting service might show an advertisement from a hosting company. Such type of targeting is quite effective, and brings about good click-through rates generally in most circumstances. Free Google Adsense Marketing is a great idea, if used well.

However, this kind of targeting isn’t perfect. One key trouble with the method is that Google looks like doing little or no when it comes to ad rotation. In case a certain ad is highly aimed at your content, it may be shown each time. Which means in case you attract a multitude of return visitors, or generate a high number of page views per visitor, you may experience declining click-through rates on the ads after a while.

Another issue is that Google targets the ads based upon your site’s content, not your visitor’s desires. A real difference between the two might not be readily apparent, but it can have a significant impact on clickthrough rates.

For instance, I run a literature site providing you with information on classic books and authors. Google will analyze my content and serve advertisements they see to be appropriate. By way of example, on my Shakespeare page users may see ads for Shakespeare audio books or limited edition prints. The problem with this is that while those ads fit my content, they do not fit my visitors. Almost all of my visitors are students doing research and so they simply aren’t keen on buying those types of products. In contrast, advertisements for essay or other homework assistance services do very well on this site. But unless an essay site owner specifically selects a keyword like “Shakespeare” in their AdWords account, people to my site is not going to see any essay advertisements.

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