When you check the stats you are always looking to see how many unique visitors you have to your website development. You need to be sure that these numbers are increasing each month and will need a way to attract new readers. This method should also ensure that current readers return. So, what is it?

When you check the stats you are always looking to see how many unique visitors you have to your website development. You need to be sure that these numbers are increasing each month and will need a way to attract new readers. This method should also ensure that current readers return. So, what is it?

Readers will come to your website on each day. They are there for information to start. They may keep coming back because of your charm and wit or to get to know you before they try your product or service offerings. You could help this process by letting them know you are a real person and visiting their site as well.

Essentially, we are all REAL, but sometimes we don’t come across as if we are. Business owners who intentionally stay aloof from their readership set themselves up for all sorts of scathing comments. They appear as if they live in ivory towers, or are some kind of royal presence, out of sight and out of touch.

Remember that you are only one side of the online business development equation. Your readers (potential customers) are the other part. If you don’t have traffic, how can you make a sale? Unless you build relationships with the readers, they won’t see any reason to stay loyal to you.

Do they know who you are?

Everybody needs to know that they matter in the eyes of others. They must matter to friends, families and also the people that they engage in business with. Why do you think barber shops and hair salons are so popular? The business is based on delivering a finished product AND building a relationship.

If you are in business online, you must know that your readers need to know if their presence is important. They are visiting you for a reason. Again, do you know what it is?

Don’t think for a moment that people visit your blog or website because of you. They may not have known your name before they clicked on your link in the search results. After they leave your site, they many never remember your name again unless you do something to change that.

What do you want?

Think of your interests. The reason you started your online business is because you had a passion for something. Your readers also have passions. The informative content that you supply could be the final link to someone realising the dream of entrepreneurship, home ownership or even buying a new car. The best way to find out what you readers want is to take an interest in their likes and dislikes. If you need some support to get it all done fast, consider hiring an expert virtual assistant, or even a virtual assistant team to get everything going! A virtual assistant can change everything!

While your website is essentially about the development of your business, if you know something about the people who are visiting, this can only help your business to grow. For instance, you may provide information about how to stay organised in business and in life, but the majority of your readers are interested is personal coaching. Starting a personal coaching line of products will meet their needs in a new and more focused way because you took the time to find out about their interests.

How may I help you?

These are some of the ways that you can find out about your readers interests:

• Surveys
• By offering contests through guest blogs
• Create a “reader spotlight” or a “customer spotlight” on your website
• When people buy from you, send feedback e-mails

Readers have interests too and they are important for you to know. When you have all this information and know how you can help your readers, use these tools to find out about their needs. Then, give it to them! You’ll see an increase in readers, customers and sales because you took the time to find out what they needed and provided it to them.

https://fanpages.fredstephenson.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking "Fred's Photography Equipment Online" to amazon.com, amazon.ca, amazon.co.uk, amazonsupply.com, audible.com, abebooks.com, or myhabit.com.

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