The internet is becoming an really competitive marketing medium for CPAs. Nowadays all your worthy competitors have websites, and some are getting very advanced about using them. Nevertheless, you can outpace your competitors by embracing new technologies.  Together with high quality websites for accountants a few key answers can conquer in the net promotional wars.

The internet is becoming an really competitive marketing medium for CPAs. Nowadays all your worthy competitors have websites, and some are getting very advanced about using them. Nevertheless, you can outpace your competitors by embracing new technologies.  Together with high quality websites for accountants a few key answers can conquer in the net promotional wars.

Making Use of Social Media

Facebook, Twitter and LinkedIn are just a few of the large number of social networking sites existing today that gather immense attention from both individual and business prospects. Facebook particularly has transitioned into the top destination for almost all prominent companies and the “like” button is frequently employed to keep existing and potential customers up to date with the latest news and targeted special offers.

Meanwhile, Twitter is useful to catch the eye of potential customers. LinkedIn, being a professional network, can lend credence to your company and your name as well.

Video

Your business may be able to find new clients on YouTube. Millions of people peruse “how-tos” and information on the site, so posting your expertise can help people discover the resources you have to offer. These needn’t be complex videos and needn’t take up much of your valuable time to create, either: a simple “today’s business/financial tip from *Insert Your Company Name Here*” will suffice.

Article Marketing

If you can, hire a writer or two to create articles for you which can then be published in article databases, generating links back to your site. As above, the articles will need to be informative and interesting or your prospective clients won’t want to read them. Those pieces will not just guide people to your practice’s accountant website, but also guide internet search robots to link to you.

Search engines find your article or site in a number of ways: not only by keyword but also by taking note of hyperlinks contained in the body of the text. Your ranking in the search engines depends partly on the number of hyperlinks in your story. So be strategic about including keywords and hyperlinks, while being careful not to overload them.

Blogs

This includes guest blogging on authority sites, maintaining your own company blog, and participating in blogging communities frequented or run by likely prospects. With a blog, you can keep people updated about your accountancy and stay in their memories.

Don’t make yourself a slave to your blog. This is a mistake a lot of blogging newbies make. It’s important that your business come first so while it’s important to make time to update it don’t give your readers unrealistic expectations. If you commit to a regular schedule I guarantee you’ll regret it.

Becoming an authority in the new realm of world wide web promotion will dependably bring you clients and help build your accounting practice.

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